In this case, the price increase also applied to Rivian reservation holders, some of which put down deposits for an electric Rivian vehicle back in 2020 and locked in favorable prices. Rivian CEO R.J Scaringe faced intense backlash for the price hikes, since the company failed to notify reservation holders ahead of time. In March, Ford rival Rivian also was forced to raise prices up to 20% for its electric R1T pickup and R1S SUV due to rising costs of raw materials and semiconductor shortages. "We've announced pricing ahead of re-opening order banks so our reservation holders can make an informed decision around ordering a Lightning." "Current order holders awaiting delivery are not impacted by these price adjustments," Marin Gjaja, chief customer officer, Model e, said. Lightning customers that decided to extend their reservations in order to receive a specific F-150 Lightning build will receive a private offer for use in upcoming waves, according to Ford. The delays are due to semiconductor shortages and of supply chain issues affecting the entire auto industry. For comparison, the gas-powered F-150 XLT starts at $39,165, while the Platinum F-150 starts at $63,100.įor those customers already waiting for their F-150 Lightnings, Ford said it will honor the previous MSRP for all customer preorders, including those customers facing longer wait times due their specific configurations being unavailable. The top of the line F-150 Lightning Platinum Extended Range starts at $96,874, which increased by $6,000 from $90,874. The Lariat is now priced at $74,474, while the Extended Range Larient jumped to $85,974. The XLT High starts at $68,474, while the XLT High Extended Range has jumped to $80,974. Moving up the lineup the XLT now has an MSRP of $59,474. The more affordable Lighting Pro models are intended to help Ford's commercial customers make the switch to zero-emissions electric vehicles. The entry-level F-150 Lightning Pro now starts at $47,000, which is up from the previous MSRP of $39,974. The automaker said prices for the 2023 F-150 Lightning will jump between $6,000 and $8,500 depending on the model. The automaker cited significant material cost increases and other factors for the price hikes of nearly 20% on Lightning models.įord has adjusted MSRP starting with the opening of the next wave of F-150 Lightning orders, which were recently closed due to higher than expected demand for the battery-powered truck. Ford is raising prices of the F-150 Lightning electric pickup for the first time since its launch earlier this year.
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